I was doing a little analytics research in Google Analytics and thought to myself – $99 a month for a premium tool like SEMRush is kind of a high cost for some basic keyword and SEO comparison analysis. Especially true for small eCommerce business owners just trying to get a grasp on their own SEO, keywords and backlink profiles. What if you want to do basic SEO research but dont want to shell out a 100 bucks for it? Maybe you’re just starting out and don’t have a budget for premium SEO tools or maybe you’re just trying to learn how to apply analytic data into results and understand SEO lingo.

Well, the below is a pretty hefty list of free online tools to audit diffrent aspects of websites SEO.

Most of these tools are free but a few do offer premium versions that provide more functionality.

In no particular order. Here’s a pretty nice list of free SEO tools.

https://www.screamingfrog.co.uk/seo-spider/ – one of the best SEO crawling tools available. The base version is free but has additional features via a premium version. Can check backlinks, keywords, discover duplicate content, dead links etc. Has a pretty large feature list.

http://www.answerthepublic.com – Uses auto suggest results from Google, Bing, Yahoo etc to come up with keyword suggestions based on your entry.

https://www.seoquake.com/index.html – A browser extension with a slew of analytics reporting and comparison tools.

https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj – Retrieve spread sheets of analytic and keyword data from Google search Console. Also creates automatic backups of the data.

https://www.webpagefx.com/tools/read-able/ – Quick and easy way to test the readability of your work and text content on your website. Great for a quick text audit.

http://keywordshitter.com/ – A very simple yet effective keyword compiler/generator.

https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ – Google SERP snippet optimization tool. As in lets you preview the Google results of your Title, Meta Description and what its going to look like on Google.

http://www.seoreviewtools.com/bulk-web-page-word-count-checker/ – Compares the density and count of keywords on your page. Because too much is spammy and not enough is thin content.

https://keywordtool.io/ – Another Google preferred search snippet tool. Great for coming up with keyword ideas.

https://www.grammarly.com/ – Helps improve your grammar and writing ability. Suggest unique keywords and breaks down sentences to a more readable format.

https://coschedule.com/headline-analyzer – Enter your heading tags and this page suggest a more optimized version.

https://smallseo.tools/plagiarism-checker – Copy and paste in your text to crawl the web for plagiarism.

http://www.keywordmixer.com/ – Take your keywords and mix them up to find alternatives.

http://www.backlinkwatch.com/ – Free backlink checker that offers basic analysis of sites linking to a certain domain. Not very robust but effective and useful in a doing quick analysis of competitors links etc.

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