Automotive eCommerce Web Design

AutoParts eCommerce Web Designserious off-road gear

A Magento based Jeep parts website for a traditional brick and mortar store in Clemson, South Carolina.

AFE Power Web Design Landing Page Mockup

As of Sept 2016, Any future changes on the Clemson 4 Wheel site differing from the screenshots here are not works of mine.

Click here to view the site before I stopped working on it

I worked with Clemson 4 Wheel in Upstate South Carolina for roughly 5 years doing multiple websites and the majority of the their print and digital designs.

I built on to their existing Radiant CPO based site for about two years before they decided to upgrade to the Magento SaaS product, MagentoGO. They simply reached the limit of what Radiant CPO was capable of. After 4 months of development on Magento GO, I took the GO site live. We stayed with Magento GO for a year and a half before Magento and Ebay decided to cancel the GO SaaS service.

See the old versions of the Clemson 4 Wheel Site

In 2014 migrated the MagentoGO product catalog data to a Magento CE install. After six months of development, data input and design, I took the Magento CE website live in January of 2015. The new Magento CE was completely fluid and responsive. As in it looked great on any device including mobile phones, small screens and tablets.

HOME PAGEA Clean eCommerce Automotive Home Page

The home page design opens up with a clean design with lots of white space. A contact phone number is front and center of the header to promote phone calls. The mega menu offers easy navigation of the many categories and drops down to a hero banner and email sign up block. Below the hero block is a easy to follow best-selling navigation and a custom made collapsible category menu.

Clemson Jeep eCommerce Auto Parts Store

LANDING PAGESblock layouts for clear navigation

A 12-12 custom grid block layout on brand landing pages give the pages a clean no-clutter look and direct the visitor exactly to the product category they are looking for. The grids break down fluidly and look great on about any device. This particular page is high traffic and gets a lot of direct visits a day. It had a extremely low bounce rate (15%) with a high CTR.

Clemson Jeep eCommerce Landing Page

PRODUCT PAGESclear conversions

Most product pages on Clemson 4 Wheel Centers website start with a 2 column layout that transitions to a full width 1 column layout inside of the product tabs. Large progressively encoded product images on the left flow onto a middle column thats populated with a brief short description, selling points & a call to action that stands out. Original content with detailed product descriptions for key products ensures good search engine visibility. Fast page speeds, fully responsive/fluid with a excellent user experience all add up to high conversion rates.

eCommerce Clemson Jeep Parts Product Page
Clemson 4 Wheel Clemson Web Design