Most people think ranking a new Shopify website is complicated and you have to invest a lot of money into marketing and advertising. While having a SEM/SEO marketing budget can make a world of difference, most new Shopify website owners should first focus more attention on their content, on page optimization and keywords.
I’ve been doing web design and SEO for around 10 years.. One of my top SEO wins include helping a non-profit Shopify website go from 3k to 25k organic search engine visitors per month by simply creating original targeted SEO content and optimizing their site. I took that Shopify store from page 7 of the search results to page 1 in Google by simply creating and helping optimize the content. So what’s the secret to ranking your new Shopify website organically?
It comes down to a few key things:
1. Knowing basic SEO and how search engines work.
2. Optimizing your websites pages and content. Then creating targeted content to create even more of a search engine presence
Well, its a bit more complicated than that, but that’s essentially the key ingredients to get started. So what do you need to know to rank your website products and pages higher on search engines?
The first thing you is to do some basic keyword research with a keyword tool like Google Keyword Planner or KWFinder. The target here is to make sure you’re optimizing your on page text content, headings and tags for the right search terms. As an example. If you run a small clothing website on Shopify and you use the text “long sleeve shirt” on your new long sleeve shirt – lets say that search term brings in 2000 queries a month. Now, Lets say a separate term “Winter Blazer” brings in 8000 queries a month. Instead of optimizing your new content for “long sleeve shirt” you might want to optimize for “Winter Blazer” for a chance to reach those extra 6,000 searchers. That’s basic keyword research.
Long-Tail Terms & Complex Keywords:
The next Shopify SEO recommendation is to choose long-tail terms and keywords that your content can rank for. Long-tail generally means more detailed terms at a trade off of lower, yet more targeted search volume. Long-tail search terms are important because you have a higher chance to rank for these terms since everyone is fighting to rank for the short tail terms. Competition will be lower and the search audience will be of higher quality.
A brief example: Let’s say you’re trying to rank for “Winter Blazer” That’s going to be more difficult to rank for than something like “Quality 100% Cotton Winter Blazer” or “Mens Quality Winter Blazer”. Long tail terms aren’t always necessarily going to be easy to rank, but you’re more likely to rank out of the gate for those long tail terms than “Winter Blazer”. The key is to make sure you pick realistic, long-tail terms to optimize for since it’s better to rank #1 for a term with 150 searches than #40 for a term with 2000 searches per month.
Optimizing Your Site:
Another key aspect is to optimize your site for the content search terms you are trying to rank for. You want to use your keywords in as many places as possible. As in if you are targeted “Mens Winter Blazer” then you want those keywords on your target page. You want those keywords in your Headings, Your image alt text, titles, Meta Description and every in the page descriptive content. They goal here is to let Google and search engine know that your target keywords are highly relevant to the content of your page..
It seems pretty basic but basic on page keyword optimization does work. Once your on-page content and pages are optimized. You can focus on more advanced SEO techniques like link building, PPC and SEM. Use a ground up approach and you’ll be optimizing to convert your new organic traffic in no time!